Introduction
The CBD industry has seen a significant surge in popularity in recent years, and one of the most exciting sectors within this industry is CBD-infused beverages. These beverages combine the potential health benefits of CBD with the refreshing qualities of various beverages, creating a unique and innovative product category. In this comprehensive guide, we will explore the biggest CBD-infused beverage trends for 2019 and discuss the stocks involved in this emerging market.
Rising Popularity of CBD-Infused Beverages
CBD-infused beverages have gained tremendous popularity due to their potential health benefits and versatility. Consumers are increasingly interested in incorporating CBD into their daily routines, and beverages provide a convenient and enjoyable way to do so. Whether it’s CBD-infused water, tea, coffee, or even alcoholic beverages, the market is witnessing a surge in demand for these products.
Health and Wellness Focus
One of the key trends driving the CBD-infused beverage market is the growing emphasis on health and wellness. Many consumers are seeking natural alternatives to traditional beverages that offer potential therapeutic effects. CBD, known for its potential anti-inflammatory, analgesic, and anxiolytic properties, aligns well with this wellness-focused consumer mindset.
Functional Beverages
CBD-infused beverages are not just about hydration and refreshment; they are increasingly becoming functional beverages. Companies are formulating products that target specific needs, such as relaxation, energy boost, or focus enhancement. For example, CBD-infused beverages with added adaptogens, vitamins, or natural stimulants like guarana are gaining traction among consumers seeking a more holistic approach to their beverage choices.
Partnerships and Collaborations
To capitalize on the growing demand for CBD-infused beverages, companies are forming strategic partnerships and collaborations. Established beverage manufacturers are teaming up with CBD producers or investing in CBD-infused beverage start-ups to expand their product offerings. These collaborations bring together expertise from both industries and help accelerate market penetration.
Regulatory Challenges
The CBD industry, including CBD-infused beverages, is facing regulatory challenges due to the complex and evolving nature of cannabis-related laws. The legal status of CBD varies from country to country, and regulations surrounding its use in food and beverages can be stringent. Investors should closely monitor the regulatory environment and ensure that the stocks they consider are compliant with applicable laws and regulations.
Stocks Involved
a) Canopy Growth Corporation (TSX: WEED, NYSE: CGC):
Canopy Growth is one of the largest cannabis companies globally and has a significant presence in the CBD market. The company has partnered with leading beverage companies, such as Constellation Brands, to develop CBD-infused beverages. With a diverse product portfolio and a strong market position, Canopy Growth is an attractive stock for investors interested in the CBD-infused beverage market.
b) Tilray Inc. (NASDAQ: TLRY):
Tilray is another prominent player in the CBD-infused beverage market. The company has partnered with Anheuser-Busch InBev to create a joint venture called Fluent Beverages, focused on developing non-alcoholic CBD-infused beverages. Tilray’s strategic partnerships and distribution networks make it an intriguing stock to watch in this sector.
c) New Age Beverages Corporation (NASDAQ: NBEV):
New Age Beverages Corporation is a beverage company that has ventured into the CBD-infused beverage market. The company offers a range of CBD-infused beverages under its Marley brand, which caters to the wellness and lifestyle segment. With its existing distribution channels and brand recognition, New Age Beverages Corporation is well-positioned to capitalize on the growing market demand.
d) The Alkaline Water Company Inc. (NASDAQ: WTER):
The Alkaline Water Company is known for its premium alkaline drinking water products. The company has expanded into the CBD-infused beverage market with its brand, A88CBD. Leveraging its distribution channels and brand reputation, The Alkaline Water Company aims to establish a strong presence in the CBD-infused beverage space.
Conclusion
CBD-infused beverages have emerged as an exciting trend within the CBD industry, with a wide range of products and potential health benefits. The market is driven by consumer interest in health and wellness, functional beverages, and strategic partnerships. However, investors should remain mindful of the regulatory challenges surrounding CBD and ensure that the stocks they consider comply with applicable laws. Stocks like Canopy Growth Corporation, Tilray Inc., New Age Beverages Corporation, and The Alkaline Water Company Inc. are some of the key players to watch in the CBD-infused beverage market. As the industry continues to evolve, keeping a close eye on emerging trends and market dynamics will be crucial for investors looking to capitalize on this growing sector.
I am deeply convinced that each patient needs a unique, individual approach. Therefore, I use different psychotherapy methods in my work. During my studies, I discovered an in-depth interest in people as a whole and the belief in the inseparability of mind and body, and the importance of emotional health in physical health. In my spare time, I enjoy reading (a big fan of thrillers) and going on hikes.
julia@shopgiejo.com